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About Use Half

"America is addicted to oil, which is often imported from unstable parts of the world."

President George W. Bush, 2006
Tim Dick, Use Half's founder is featured on the Energy Smart News podcast.

Today our nation uses twice the energy per capita as any other nation.

If our nation used half as much energy, we would:

Cut our cost of energy in half
Lower the cost of living for every American
Increase employment and exports
End oil imports from unstable nations
Cut our foreign trade deficit by 40%
Cut greenhouse gas emissions in half

It's easy. With today's technology. With little or no cost and without compromising our lifestyle.
We'll show you how you, your family, and your business can do it.

Supply vs. Demand

We use twice as much energy per person than almost any other nation. Our inefficiency is a huge economic disadvantage, and Americans hurt more than other nations when energy prices rise as a result.

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US energy consumption per capita vs. other nations & regions

Over 92% of America's economy consumes energy. From steel mills to restaurants, 97% of American jobs depend on affordable energy. While 8% of our economy sells energy and benefits when energy prices go up, most Americans & their businesses suffer.

Using less energy creates a significant economic advantage because energy is an input (cost) to every industry. Lower energy costs make our industries more competitive, lowers the cost of living for all Americans, and lowers inflationary pressure.

However, increasing energy production hurts Americans because energy prices (and inflation) will rise as the energy industry must tap higher cost energy sources (whether renewables, nuclear or fossil fuels) than existing sources.


Source: DOE

Energy production is not an industry the US can lead in. Our own energy production has been declining for decades and two of the world's three largest energy companies are foreign.

As President Bush put it: "America is addicted to oil, which is often imported from unstable parts of the world." Last year we imported a net of $229 billion of oil, double 2003 level - one third of our ballooning foreign trade deficit.

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Energy consumption can be reduced significantly in less than a decade with little or no risk. The economic benefits are quick whereas significant energy production growth from any source will take decades and costs more.

The Come-From-Behind Win

Today, the United States has a unique opportunity. We can reduce our consumption by plucking the "low-hanging-fruit" of energy-efficient technologies that have already been developed.

These easy wins include shifting to fuel-efficient vehicles, energy efficient lighting, better insulation, less packaging and moving to more advanced industrial processes.

With no change in quality of life, most American consumers and businesses can cut their energy consumption in half within 10 years (the depreciation and replacement life of almost everything except basic infrastructure) and lower their cost of living or doing business at the same time.

This efficiency dividend has a value of over $8 trillion from over $500 billion in energy savings per year. That represents nearly $1,500 spending money in the pocket of every American every year.

No Compromise


American consumers and businesses don't need to compromise while taking advantage of these immediately available savings.

For example, the U.S. built Ford Escape Hybrid SUV gets twice the gas mileage of many SUVs with equal comfort, safety, and performance. It also costs less than most SUVs, not counting the average $1,200 per year fuel savings or the $2,600 federal hybrid tax credit. (Source: USDOT) More no compromise vehicles

Transportation represents 28% of America's energy use and is growing fastest, so efficient vehicles have a huge positive impact.

American businesses are beginning to understand saving energy can create a significant economic advantage. Wal-Mart, the world's largest retailer, plans to cut 30 percent of the energy used by its stores, reduce the amount of packaging material, and cut the fuel consumption of its truck fleet in half within ten years (with 25% reduction in just 3 years). Lower energy costs mean Wal-Mart can offer even lower prices and increase profits. Smart.

Over time, building in energy-efficient technologies will help America's industries develop and produce more energy efficient technology as it is built into products like transportation equipment, construction materials, electronics, and industrial processes that the US can export and lead the world.

For example, Boeing's new 787 Dreamliner has become the fastest selling new airliner in history because it uses 20% less fuel than current state-of-the-art aircraft.

American technology has been the economic driver of a century of economic progress. Efficiency technology is the key to the next century.

America's efficiency dividend

There are several benefits from lower energy consumption in the US. The dividend can put over $500 billion per year in the pockets of Americans.

1. Lower cost of living from reduced energy costs benefits all Americans.

2. Lower inflationary pressure results from lower energy prices, which are incorporated in all goods.

3. Increased employment. We will produce and export more goods as US businesses achieve lower costs from lower energy costs.

4. Lower trade deficit. The US imported a net of $229 billion of oil in 2005, one third of our entire trade deficit.

5. Reduce or eliminate energy imports from risky parts of the world. One-third of our oil imports (and rising) come from unstable nations.

6. High tech. exports rise. The US has great potential to become a high-tech. "demand side technology" exporter whereas it will never be an energy exporter.

These are long-term advantages without impact to our lifestyle.

The choice

Our US National Energy Policy says it well: "the best way of meeting the goal of reliable, affordable and environmentally sound energy is to increase energy efficiency by applying new technology – raising productivity, reducing wastes, and trimming costs."

Energy prices will continue to rise if the US continues to stimulate production and consumption via incentives such as subsidies for new refineries for more imported oil.

Or we can stimulate adoption of existing energy saving technologies & reduce energy consumption, prices and dependency on risky sources.

The goal: half the energy consumption per capita in ten years.

The ten year timeline allows a smooth transition. It is two five-year automobile model lifecycles and exeeds the depreciation life of all assets except buildings & heavy infrastructure. However, as WalMart shows, significant gains can be made faster because the technology is on the shelf today. This is an achieveable goal.

In 1969 America put a man on the moon – yet most nations still cannot launch even the most rudimentary satellite nearly 40 years later. Americans can rise to this occasion.

What Can I Do Today?

UseHalf is a ten year program. There are things that make sense to do right away - they are easy, low cost, and immediately effective. You can save more energy over the normal course of replacing items you or your business own with more efficient products over time.

Why Use Half?


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